About HarperCollins Leadership
HarperCollins Leadership has a mission to publish and produce content designed for individuals looking for inspiration, insight, and tools to help activate their inherent leadership potential.
About the Author
Learn more about sales enhancement specialist (and ultimate sales pro), Paul Cherry.
Book: The Ultimate Sales Pro
Take back ownership of your sales career and sales future! Most salespeople are motivated by the next yes, the next contract, the next lead. All too often, they are too busy to look beyond the immediate to focus on the larger view — honing the selling skills and knowledge critical for long-term success.
In today's fast-paced world, salespeople get little, if any, coaching or mentoring support. Too often organizations have a ‘sink or swim’ attitude regarding their teams.
The Ultimate Sales Pro – What the Best Salespeople Do Differently provides the tools and know-how to succeed by inspiring sales pros to take ownership of their careers and not wait or hope for their company to pave the way. It challenges the reader to be genuine, open up, and be vulnerable — to get deep, get true, get “more real” with who you are!
Bottom line: When the sales professional opens up, the customer will respond accordingly.
Discover Radical, Game-Changing Ideas & Tactics That Ultimate Sales Pros Crave!
- Cultivate an entrepreneurial mindset to create a boundary-less career.
- Shorten your sales cycle.
- Achieve “sales greatness” by going beyond how to sell, and get answers to why you sell.
- Align yourself with the right people who share and embrace your values.
- Move forward by being the toughest boss you ever had, and stop relying on others to push you.
- Dream big – don’t settle for what’s comfortable.
- Stop thinking and dawdling about what to do. Just do it.
- And so much more!…
Paul Cherry shares his extensive knowledge on establishing a successful career in sales and business!
Concentrating on how successful B2B salespeople need to stay focused on the big picture, The Ultimate Sales Pro – What the Best Salespeople Do Differently gives sales professionals the tools to move beyond the basics, using winning strategies and building stronger customer relationships.
Here’s what readers and prominent sales leaders are saying about The Ultimate Sales Pro
Very helpful - practical advice + inspiration
If you are considering several books by this author, I would buy this book first, then Questions That Sell. I read the author's Questions That Sell a few years ago and loved it...but I didn't really do much to incorporate it into my work flow.
The Ultimate Sales Pro provides both inspiration and the basics of Questions That Sell so it is easier to start implementing. I'm experienced at sales, but like many motivation can ebb and flow. This book addresses this, and in that respect is unique in that it helps salespeople whether a newbie or experienced. It also addresses constant real world situations, like dealing with RFPs and prospects who keep telling you to call them back later.
I actually have both the book and the audio and find that they both are helpful - the audio for periodic inspiration while driving and the book for a quick practical reminders. I purchased the audio and was given the book to review after. I like the audio, but if I were just purchasing one, it would be the book since it's laid out well and is easy to thumb through and quickly get what you need.
Paul's approach approach is good and for today's clients, whether B2B or B2C - he tells you like it is, but not in a bombastic in your face way like some others books and audiobooks that I've read and listened to.
In sum, buy this book first to start implementing immediately, then get Questions That Sell to go deeper.”lm2m Amazon.com
25 Valuable Strategies from Over Two Decades of Selling
The Ultimate Sales Pro is a great book. What I loved about it was how Paul weaves his own personal story throughout the book so you learn powerful, sometimes unconventional strategies, in the context of the real-world.
And he doesn't hold back. He shares his personal wins and failures, so you can have the benefit of learning from his successes and his mistakes.
Here are some of the unique strategies that Paul presents in this book:
- Why just focusing on getting more and more leads is NOT the solution to you getting more sales
- How great customer relationships can actually COST you sales and what to do about this
- How sales professionals unintentionally limit the very thing that makes it possible to provide the best possible value for their customers
- Why waiting for your customer to call you back is a fatal error and how to take control of the buying process
- How trying to move a big-ticket, complex sales process along quickly can actually backfire on you and produce less sales
The cool thing that I also liked about the book is that Paul doesn't just talk about external strategies. He also delves into the internal strategies that will determine whether you ultimately succeed or fail at sales.
Just to be clear, I am not a sales professional. I am a marketer.
But I still found Paul's strategies to be very helpful and important to me personally and in how I approach marketing. If you're a sales professional or hope to be one some day, then I think you'll really like Paul's book.”Scott M. Aughtmon Amazon.com
A real career-saver for anyone in sales!
I find as a sales rep in today's workplace, even with the economy doing fairly well, I have to work harder, more than ever. There's more competition for every prospect and I need to present my "top game" every time I meet with a client.
The Ultimate Sales Pro by Paul Cherry is the publication I've been looking for for years. Don't get me wrong, there are plenty of how-to books out there, and many of them are great -- in fact another of Paul Cherry's books, Questions That Sell, is a permanent fixture on my desk. I use it all the time; it's been my selling "bible." This new book will reside right by its side. The Ultimate Sales Pro is the perfect companion to Questions That Sell.
The Ultimate Sales Pro takes a unique approach and allows the reader to stand back and look at your career as a sales professional with fresh eyes and a new perspective. It delves into examining why you chose a sales career in the first place and what direction you want to take it in.
Some of my favorite chapters include: how to know what prospects to pursue and which ones to drop, how to treat myself like my toughest boss, and knowing how to choose the right business associates. But to tell you the truth, I find the whole book super helpful.
Thanks Paul, you have been my "sales guru" for some time. The Ultimate Sales Pro is a winner.”David Byers Amazon.com
Amazing book that really helped my confidence when it comes to sales. Before I read this, I was fairly new to the sales world, but after REALLY reading this book and practicing the techniques, it's made a huge difference in the way that I carry myself. I highly recommend this book for anybody looking to gain confidence with sales!”Danny Amazon.com
This book is packed with the ultimate sales tactics and procedures. I have personally learned how to sell like the best. Last quarter was record groundbreaking for me utilizing some of Paul’s techniques! I booked the largest deal of the quarter and have built many partnerships with top executives.
Paul Cherry is a master teacher!! The strategies in this book will allow you to drive into deeper conversations in order to build a genuine relationship with your prospects, build quality leads, become better in your day to day strategies, and provide exceptional value.
If you haven’t read this book, you are missing out. I always look forward to Paul’s newest literature. It’s always pack with top expertise and help me personally evolve in my career and I am sure it will do the same for you.
Paul, amazing work mate. I can’t wait to read another one.”Luis Loubriel Amazon.com
Practical real life selling strategies that fits today’s selling environment.
I bought this book for all my sales people and we review it once a month in our sales meetings. The book has a nice combination of big picture strategies and the specific tactics to execute. I read his previous books on questions and management and this is a great new addition.” Loyal Customer Amazon.com
Business 21 Publishing
The Ultimate Sales Pro
by Paul Cherry