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6 Leading AgriBusiness Sales Trends to Watch

Circumstances are tough for farmers, ranchers, agrochemical companies, and farm equipment manufacturers these days. Historically, the agriculture industry has been reluctant to change its ways, and it’s easy to see why, when you consider the risk involved with implementing or experiencing substantial change. If an agribusiness professional makes a misstep in a presentation, or quotes the wrong price, it may cost a lucrative deal — the risks are very high. This whitepaper contains some vital agricultural sales trends that will be very helpful when formulating a sales strategy.

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