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Performance Based Results

Manufacturing Sales Training Programs

For today’s manufacturing and industrial markets, creating value-over-price consultative relationships with customers is an ongoing struggle. Plus, most companies have to manage multiple sales channels in order to remain competitive with foreign markets. Our manufacturing training solutions stress the importance of developing a strong sales performance and management strategy – a strategy that will bring more business at higher margins by creating a better-functioning, results-oriented sales force.

If you believe the answer to boosting your bottom line means adding more customers, you’re not alone. Although growing top-line revenue offers distinct advantages, you know expanding your customer base isn’t so simple. Your customers have more options than ever before.

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Our clients typically get 7 times
their return-on-investment (ROI) – or better!

Understanding your customer’s needs – and delivering the high-quality product that adds value – is essential. Performance Based Results provides customized on-site manufacturing sales coaching and workshops that engage, instruct and energize. The manufacturing sales representative training programs by Performance Based Results teaches your team how to get the information that leads to the relationships that drive sales – so get in touch with us today.

Call 302-478-4443

Here’s what some of our manufacturing sales clients and training participants have said about the results we helped them achieve

We documented 24% growth in one year. Plus your efforts led to one of our reps go from $300,000 to $4,100,000 in seven months. Nice job.” Owen Druckenmiller Managing Director,
100 out of 100 for your delivery today. Thanks so much.

I especially liked the way you got everyone moving around the room, not just sitting – you really do an awesome job keeping us engaged and making the session practical to our real world sales challenges.” Jerry Currie VP Sales,
Hustler Equipment
Our sales are up 52% from one year ago. For me personally, I went from $300k to 6 million in 15 months, thanks to you.” Trevor Wyman General Manager,
Your one-day ride-along and participation on the sales call led to the $160,000 order we got. A small price for a great outcome. ” Ian Symington Owner,
Bordertown Retail Systems
We’ve experienced over 215% growth since we’ve started with you. We’ve developed a powerful presence in the North American market, thanks to you.” Andrew Firth General Manager,
We’re over the moon. Our team exceeded their target by 20%. The training gave our team focus and motivation.” Trevor Greenfield Sales Manager,
Rio Nutrition

Sell More with Customized On-Site Manufacturing Training

You can count on Performance Based Results to deliver the sales training that leads to measurable growth in revenue and employee performance. Paul Cherry’s proprietary six-step sales plan, The Sales Bridge, provides your team members with the relevant and effective training that grows relationships and builds trust with your customers. Sell more by doing the simple things well, such as asking the right questions and listening carefully to the answers. When your sales team is armed with this valuable customer info, your business can tailor the solutions that lead to big sales.

Your sales team will begin every customer relationship with a research-based approach that saves time and finds solutions quickly. The manufacturing industry is changing quickly, and chances are, your customers are savvier than ever before. Your sales team needs to show that it understands the market and the unique challenges faced by your customers. Performance Based Results shows your sales team how to get information, build trust, devise strategies and solutions, and maintain the service that assures repeat business.

Send Us a Message Call 302-478-4443

Become a Trusted Partner

You already know that gaining the trust of your customers requires proving your value proposition. Improve results measurably with a targeted workshop that gets the most out of your sales force. Our workshops include:

Selling Skills Workshops
Find out why great sellers are the best listeners:

Performance Based Results offers customized and off-the-shelf sales workshops that target specific selling skills and challenges.

Management Workshops
Organizational or company culture-building starts at the top. Performance Based Results will provide the skills to help you become a better manager. Here are just a few of the management workshops we offer:

Performance Based Results will show you how to enhance the employee experience and help you discover how happy team members can improve the bottom line of your business.

Case Study:

Leading Manufacturer


US manufacturer with global presence uses both a direct and indirect sales force to grow market share. Regional sales managers were primarily responsible for managing the distributor and rep agency firm relationships. The regional sales managers faced the following challenges.

  • No structured sales and sales management process in place.
  • Inconsistent distributor selection and evaluation process.
  • Lack of accountability led to mediocre sales results.
  • Marketing and sales were not communicating mutual objectives on defined channel markets.
  • Regional managers were doing more selling than managing.

PBR Solution

Performance Based Results put together a distribution channel management program focused on managing the distributor, independent principal, and agency relationships.

The Results

  • Manufacturer documented $9,483,000 of sales revenue as a direct result of the four-month distribution channel management program.
  • Increased sales on all five product lines by more than 78% in 12-month time frame.
  • Over course of twelve months, distributors and independent sales representative agencies increased meeting performance targets from 72% to 93%.
  • Greater marketing and sales collaboration shortened new product launches by more than 16%.