Let Customers Know You Are Thinking of Them

Connecting With Customers

Have you ever had trouble connecting with a customer?

The next time you have a meeting, tell them that you were thinking about them!

The way you do this is:

  1. Reference an article.
  2. Mention a publication.
  3. Let them know an interest you came across.
  4. Tell them about a conversation you had with another customer
    that made you think of them.

Bring it to their attention

Then take that article or quote (you had with that other customer) and bring it to their attention!

THE KEY IS – when we are thinking of our customers, we are thinking about their problems and their success. And that’s the key to cultivating successful customer relationships.

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).

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