Energy Sales Training


The energy sector is rapidly evolving, with sustainability advocates, electrical distributors, and infrastructure system builders forming the backbone of this expanding industry.

Unique challenges, such as supply chain shortages and post-pandemic inflation, pose significant hurdles in this industry. Among these, energy sales representatives face the daunting task of establishing customer trust and presenting value-based solutions that align with the customer’s needs and financial constraints.

Paul Cherry and Performance Based Results offer tailored energy sales training programs to address these challenges.

These courses equip sales teams with the necessary skills to navigate these industry-specific obstacles, assisting their customers in embracing change, optimizing profitability, and outshining the competition.

With proven methods that deliver impactful sales training and coaching, Paul’s approach guarantees tangible results.

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Paul Cherry reviews PBR’s energy sales training programs.

Pain-Points in the Electrical & Energy Industry

Challenges that Performance Based Results will help tackle!

Competition from alternate channels

Energy and electrical markets are no longer the same. For electrical distributors, the competition is rapidly changing and intensifying.
There has been an emergence of new alternate channels that have disrupted traditional market norms.

Home centers, internet-based “virtual distributors,” catalog houses, and direct sales have entered the fray, providing buyers with various new sourcing options. These channels present a diverse range of products and services conveniently at their fingertips. As a result, customers are now empowered with vast amounts of information, often even before they engage with a sales representative.

Further, the role of the marketing sector has become highly influential in shaping customer perception and choice.

Here at PBResults, we understand this dynamic landscape. We offer comprehensive energy sales training that equips sales teams with the necessary skill sets to excel in this evolving market. After all, the field might have changed, but the game isn’t over yet.

Buyers want to purchase a full solution, not just the components

In today’s highly competitive electrical and energy market, significant shifts in purchasing patterns are being observed. One of the profound changes is that clients no longer seek individual components – their focus has notably shifted towards comprehensive, all-inclusive solutions.

This shift echoes their desire for more streamlined, efficient, cost-effective processes. They are seeking robust solutions that encompass all their energy needs, eliminating the need to juggle between various providers for different components.

They want to save time, reduce overhead costs, enhance efficiency, and ensure seamless operation – all from a single vendor.

To remain competitive, energy distributors must adapt to this change and strive to provide holistic solutions instead of piecemeal offerings.

By doing so, they can create better value for their customers, foster deeper relationships, and ultimately drive sustainable growth in this ever-evolving marketplace.

The role of the field salesperson in renewable energy industries is changing fast

The role of the field salesperson in renewable energy industries is undergoing rapid transformation. This shift is primarily driven by evolving customer expectations and the advent and acceleration of technology.

Nowadays, customers are pressed for time and are more demanding than ever. They only have the patience for lengthy meetings if they are assured that the sales representative can substantially solve their problem.

Field salespeople are being called upon to do more than sell products or services in the fast-paced and ever-dynamic realm of the renewable energy sector.

Investing in solar and power training courses is an excellent strategy to equip your team with the necessary skills and knowledge to navigate this transforming landscape.

PBResults offers advanced, interactive energy sales training that teaches your team about the nuances of the market and how to leverage changes within the marketplace.

We ensure your team is ready to tackle the challenges accompanying the rapidly progressing energy sector.

Client Testimonials

Here’s what some of our Electrical Distributor & Energy Industry sales leaders have said about the results we helped their teams achieve

What sets PBResults apart?

PBResults is a beacon of excellence and industry authority in energy sales training, focusing primarily on the B2B market.

With the primary objective to invigorate sales teams and augment their performance, PBResults utilizes its unique and proven methodologies to address key pain points businesses encounter.

Each element is tailored to help businesses overcome hurdles and skyrocket their sales performance. Stay tuned to delve deep and discover the tremendous value PBResults can bring your business.

1. Sales Bridge

At PBResults, we believe in going beyond basic selling tutorials with our distinctive Sales Bridge model.

This model forms the foundation of our extensive energy industry sales workshops that enrich your team with selling techniques and empower them to form strategic partnerships with prospects. The focus is on promoting loyalty and trust instead of being another “order-taker.”

Our energy sales training is a masterclass demonstration of crafting intelligent, open-ended questions paired with attentive listening.

Together, these skills enable reps to build and sustain enduring customer relations. Serving electrical distributors and energy sales teams, we teach you how to:

  • Strategically develop impactful sales planning and research techniques. This gives you the edge to effectively collate knowledge about the new energy industry prospects and foresee possible challenges — all before the primary sales call.
  • Craft and rehearse compelling sales openings that foster an immediate connection with your prospects.
  • Ask cogent, tactical, and well-structured questions. Such dialogue helps uncover what energy customers genuinely value and unravels their concealed needs.

Invest in our sales bridge model approach and experience the transformation it will bring to your energy sales process.

2. Interactive energy sales training

At PBResults, we believe in empowering sales teams with practical, result-oriented skills through our immersive, interactive energy sales training sessions.
Our primary focus lies in crafting value-based solutions that are intricately tailored to align with the genuine requirements of energy industry customers.

Our online solar training modules equip sales personnel with effective closing techniques that ascertain sales commitment and foster long-term customer loyalty.

One unique aspect of our training is molding salespeople into influential energy industry thought leaders. This vastly enhances their ability to swiftly gain a customer’s trust and demonstrate a promising ROI.

Our interactive energy sales training is designed to transform your sales team into a powerful selling force that delivers consistent results.

3. Leverage diverse changes within the marketplace

In today’s swiftly evolving energy industry, staying ahead of the curve is vital. PBResults equip your sales force with the ability to leverage the diverse changes within the marketplace, thereby enhancing your competitive edge.

We help your sales teams exploit transformational shifts driven by technological advancements, market dynamics, and evolving customer expectations to deliver value-based solutions.

Our strategic approach focuses on disrupting entrenched competitor partnerships to create space for your unique offerings.

We encourage the adoption of innovative technologies, enabling your representatives to provide data-driven, value-focused solutions catering to specific customer needs in the energy sector.

This approach positions your rep as a trusted advisor and the preferred contact for the client, effectively optimizing your sales potential in the marketplace. Your team will be equipped to adapt, innovate, and excel, irrespective of the market scenario.

Why do energy sales training?

In the fast-paced electrical and energy industry, staying ahead of the curve is key to survival.

Navigating the complexities and ever-changing dynamics requires a certain level of expertise, and that’s where energy sales training comes into play. It’s not just about understanding the products or services on offer; it’s about mastering the skills needed to sell them effectively.

Energy sales training can equip your team with the product knowledge, market understanding, and communication skills required to succeed in this competitive sector. In addition, it’s a means to identify opportunities, foster relationship building, and adapt to multiple operations.

Such training can vary from solar energy courses to solar power training, all aimed at enlightening your team on the benefits and workings of renewable energy solutions.

Why risk getting left behind when you can empower your team to lead the charge? Stay tuned as we delve deeper into the advantages of energy sales training and how it can transform your sales and marketing approach.

1. Product Knowledge

Product knowledge is a critical asset in the energy sales field. It empowers sales teams with the essential information to close deals effectively and efficiently. The energy industry is complex and constantly evolving.

Therefore, a thorough understanding of products, including their features, benefits, and applications, is instrumental in building confidence among potential buyers.

At PBResults, we emphasize the importance of product knowledge in our training programs. We aim to arm your team with information and the ability to articulate product benefits in a way that aligns with your customer’s specific needs and challenges.

By perfecting this skill, your sales team can address potential objections and more accurately showcase your product value proposition to prospective clients.

If your team struggles to articulate the specifics of your energy solutions or cannot match product benefits to customer needs, our energy sales training is the solution you need.

In other words, product knowledge is more than just information – it’s the blueprint to your sales success.

2. Market Understanding

Understanding the market is an essential factor in energy sales training. It equips your team with the necessary knowledge of the energy industry’s dynamics and trends, helping them anticipate shifts and remain ahead of the competition. As the industry evolves with technological advances and regulatory changes, being well-versed in the current market scenario and future projections is crucial.

Moreover, with a deep understanding of the market, sales teams can effectively communicate the value of your energy solutions to potential clients. They can tailor their sales pitch to address clients’ unique pain points and challenges, thereby improving the chances of closing deals.

We aim to equip your sales team with the insights to navigate and leverage various market changes effectively, ensuring your company stays competitive and profitable.

Don’t let your sales team fall behind due to a lack of market understanding. Enroll in our energy sales training and let them learn to navigate the energy market like pros.

3. Communication Skills

Communication skills are more important than ever in the rapidly changing energy industry. Navigating the complex landscape of energy sales requires a profound understanding of the product, industry trends, and customer requirements.

However, without effective communication skills, your sales team might still struggle to effectively articulate your offerings’ value to potential buyers.

At PBResults, we recognize the critical role of stellar communication skills in driving sales.

That’s why our energy sales training program strongly emphasizes refining these skills. We go beyond the basics of communication by offering training in solar energy and providing comprehensive courses on various energy solutions.

Our approach to improving communication skills is multi-faceted.

We also train your team to listen attentively. This is imperative in understanding every client’s unique needs and pain points, enabling your sales team to position your solutions as the perfect answer to their problems. Furthermore, we instill the confidence needed to handle objections, tackle fears about product effectiveness, and build trust-based relationships.

Experience the PBResults difference to ensure your communication skills truly power your sales performance.

4. Opportunity Identification

In the rapidly evolving energy sector, mastering the skill of Opportunity Identification is paramount.

This involves recognizing new prospects in a constantly innovating market and understanding how you can provide solutions that cater to these changes.
It’s not just about identifying opportunities but also understanding the implications of these opportunities on the overall business landscape.

Detecting new opportunities is challenging, often requiring an in-depth understanding of the energy sector and its emerging trends. Therefore, energy sales training is essential to equip professionals with the knowledge and skills to effectively identify, analyze, and seize these opportunities.

At PBResults, we instill in our trainees the power of foresight and critical thinking, recognizing these opportunities, which are essential for opportunity identification.

5. Relationship Building

Building strong relationships is a cornerstone in the energy sales industry. Today’s clients seek more than just a vendor; they yearn for a trusted partner who understands their challenges and offers comprehensive solutions. Our energy sales training program encompasses this vital component – relationship building- in its curriculum.

Building lasting relationships with prospects and clients is essential in this competitive industry. Our training provides a comprehensive understanding of various relationship-building techniques and their role in ongoing sales success.

As a result, your sales team will gain the skills to foster strong relationships with customers that last far beyond the initial sale.

This is your chance to augment your team’s skills and motivate them to reach beyond boundaries. Leverage our training to instill best practices that lead to blossoming professional relationships, translating into increased sales and higher profits.

Support for Multiple Operations

At PBResults, we understand the complexities and distinctions between different forms of energy supply. That’s why we’ve developed a range of specialized training programs to cater to the unique needs of each sector. Our repertoire comprises specialized training programs:

  1. Traditional Energy Sales Training: Focused on conventional energy markets’ unique challenges and customer dynamics, we equip sales teams with strategies to outperform competitors in this constantly evolving sector.
  2. Renewable Energy Sales Training: Renewable energy is swiftly gaining traction, and your sales team needs to be prepared. We provide them with the know-how to effectively communicate the benefits of renewable sources and close deals confidently.
  3. Sustainable Energy Sales Training: With an emphasis on long-term sustainability, our training here aids sales personnel in addressing customer concerns and promoting sustainable energy solutions’ positive, future-proof aspects.
  4. Solar Energy Sales Training: Solar energy is a significant player in the renewable sector, and our dedicated training program ensures your sales team can effectively present its abundant benefits to prospective customers.

In the next sections, we will explore what makes these training programs outstanding.

Traditional Energy Sales Training

Diving into the realm of traditional energy sales training, it’s essential to understand the landscape this field encompasses.

Conventional energy, including fossil fuels such as coal, natural gas, and oil, has been the mainstay of the global energy landscape for a long time. Against this backdrop, salespeople in this field face unique challenges and opportunities.

The traditional energy sales training program at PBResults equips sales teams with in-depth industry knowledge, robust strategies, and practical communication skills to navigate this dynamic industry terrain.

We acknowledge that traditional energy sales entail navigating a complex geopolitical, economic, and environmental context. Therefore, our training is nuanced to address these varying, sometimes conflicting dynamics.

Our curriculum focuses on developing essential product knowledge and thoroughly understanding the oil, gas, and coal industries.

As a result, when salespeople engage with B2B clients, whether CEOs, business owners, or vice presidents of Sales, they speak from an informed perspective. This knowledge convinces and positions them uniquely to offer solutions that resonate with the client’s needs.

But perhaps, most importantly, we place a significant emphasis on communication skills. In sales, the ability to articulate a narrative convincingly is crucial. Our program aims to hone these skills, allowing salespeople to highlight the value propositions of their offerings compellingly.

Renewable Energy Sales Training

Renewable energy is an industry that is rapidly expanding and flavored with a wave of innovation and transformative potential. Consequently, it’s essential to have a sales team that truly understands the nuances of renewable energy and its significance.

Our Renewable Energy Sales Training at PBResults is designed specifically for professionals in this sector. We ensure that we equip our trainees with in-depth product knowledge and a profound understanding of the renewable energy market.

We help them master the art of compellingly communicating complex concepts to potential clients, creating opportunities, and building meaningful relationships.

The ultimate goal is to bolster your business’s competitive edge and accelerate its sales performance within the renewable energy sector.
Whether you’re selling to traditional energy companies looking to diversify or businesses seeking sustainable power solutions, this training will empower your sales team to excel.

Stay ahead in the rapidly evolving renewable energy market, and equip your sales team with the tools to convert prospects into clients effortlessly. Enroll in our Renewable Energy Sales Training today for superior results.

Sustainable Energy Sales Training

Today’s energy sector has a pressing demand for specialists with knowledge and skills in sustainable energy. At PBResults, we offer a comprehensive Sustainable Energy Sales Training program tailored to equip your sales team with the necessary knowledge and skills to excel in this rapidly advancing field. Demand for sustainable energy solutions is skyrocketing.

As the world shifts towards a greener ecosystem. Businesses, now more than ever, need skilled sales professionals who understand this unique market and can effectively communicate the benefits of sustainable energy solutions to potential customers.

Our Sustainable Energy Sales Training offers profound insights into the sustainable energy industry, empowering your sales team with in-depth knowledge of various sustainable energy forms and technologies.

We help your team identify and leverage unique selling points of sustainable energy solutions, such as energy efficiency, reduced carbon footprint, and cost-effectiveness.

So, invest in our solar training program, enroll in our solar energy school, and give your team the chance to learn from the industry’s best at PBResults’s solar university. We are committed to driving your success in the sustainable energy market.

Solar Energy Sales Training

Solar Energy Sales Training is a vital component of PBResults services. As the energy sector continues to evolve, so does the complexity of selling within it. Solar energy, in particular, is a rapidly growing industry requiring unique knowledge.

Understanding the intricacies of solar energy is fundamental to effectively sell its benefits. Therefore, our Solar Energy Sales Training is designed to equip sales professionals with an understanding of solar technology, its applications, and potential client benefits.

This product knowledge is critical in ensuring that the value proposition of solar energy solutions is effectively communicated to prospective clients.

Finally, our training emphasizes on relationship building, an essential component of the B2B sales process. Cultivating strong client relationships is key to long-term sales success in the competitive solar energy industry.

Experience PBResults Solar Energy Sales Training and be at the forefront of the renewable energy revolution. Our expert guidance will empower you to capitalize on the opportunities within the solar energy market, paving the way for increased sales and continued success.

What are the emerging trends in the energy sector?

The energy sector is witnessing a paradigm shift multiple groundbreaking trends are paving the way to a more sustainable future. These trends redefine how we generate, distribute, and consume energy, transforming the industry landscape.

At the forefront of these emerging trends is renewable energy expansion. Renewable energy sources like wind, solar, and hydropower are experiencing tremendous growth with the increasing adoption of solar energy courses and installation training.

So, whether you are an industry professional seeking to level up your skills with a solar energy course, a business looking to navigate these trends, or an enthusiast staying up-to-date east with industry progress, these trends signify a promising future for the energy sector.

1. Renewable Energy Expansion

Renewable energy, especially solar energy, is steadily increasing in this era. The renewable energy sector is drastically expanding with the shift towards greener and more sustainable power sources.
This industry growth redefines the landscape of energy sales, necessitating a strategic sales approach for successful engagements.

Our online solar training offers a unique opportunity for sales teams to master the intricacies of the renewable energy industry. online solar courses line are designed to teach comprehensive insight giving you an edge in the highly competitive renewable energy sector.

Think of it this way: renewable energy is the future, and the future is here. So, are you ready to equip your sales team with the requisite skills to navigate this expanding industry? Remember, knowledge isn’t just power; it’s the wind beneath the wings of your sales force in the renewable energy sector. Your competitive advantage starts here with our online solar training.

2. Energy Storage Solutions

Energy storage solutions are pivotal in the energy industry, specifically in renewable energy.
This is where our solar energy courses and installation training come into play, equipping your team with the necessary knowledge and skills to stay ahead of the curve.

As a battery stores power for your devices, energy storage systems are essentially “batteries” for electricity grids.
They capture energy produced at one time for use at another, facilitating a continuous, reliable power supply.
This is especially crucial for renewable energy sources like solar and wind, which are intermittent by nature.
By investing in our tailor-made programs, you invest in your team’s ability to effectively implement and manage energy storage solutions, driving your company’s growth and solidifying your position in the dynamic energy market.
Contact us to learn more about how our solar energy courses can transform your business.

3. Electric Vehicle Adoption

The adoption of electric vehicles (EVs) represents a significant trend in today’s energy sector. As we increasingly move towards a greener future, the demand for electric vehicles is skyrocketing.
However, transitioning to this new form of mobility brings with it certain challenges, making energy sales training crucial for businesses wanting to leverage this emerging trend.

With the expectation for the EV market to grow exponentially in the next decade, there is a pressing need to understand the intricacies of this sector.
For instance, charging infrastructure, electricity tariffs, grid management, and energy storage solutions are key areas that require deep insight.

With PBResults, you can successfully navigate the electric vehicle market, seize sales opportunities, and drive toward a profitable and sustainable future.

4. Digitalization and Smart Grids

The energy sector is evolving rapidly, and two key emerging trends are digitalization and smart grids. This revolutionary development is reshaping the traditional structures of the energy industry, and it has become crucial for energy companies to stay ahead of the curve.
Understanding the value and impact of digitalization and smart grids is imperative.

As the energy landscape continues to shift, the businesses that embrace these emerging trends will truly stand out.
With the right understanding and application of Digitalization and Smart Grids, companies can unlock new growth opportunities, enhance customer satisfaction, and achieve a competitive edge in the dynamic energy market.
Therefore, any energy sales training worth its salt must arm sales teams with the knowledge and skills necessary to communicate the immense benefits of these trends to their clients.

5. Decentralization and Distributed Energy Resources (DERs)

Decentralization and distributed energy resources (DERs) are becoming significant trends in the energy sector. As the push for more sustainable and efficient power systems intensifies, many businesses are embracing DERs to manage their energy needs better.
This transformation is rapidly changing the way electricity is produced and delivered, and as such, it’s creating new opportunities and challenges in the energy sales market.

Appropriate solar training programs and solar-energy schools are vital for understanding this new landscape.
A comprehensive education will equip salespeople with the knowledge to navigate a decentralized market where energy generation sources such as solar and wind become increasingly common.
Equip yourself with the right knowledge and skills today to stay ahead in this rapidly evolving sector.

6. Energy Transition Policies

The transition towards sustainable energy policies in the energy industry is no longer just a trend – it’s a strategic imperative.
This shift is driven by pressing environmental concerns, regulatory pressures, customer demand, and recognition that sustainable energy is beneficial for the planet and business.

Energy Transition Policies essentially refer to the changes implemented by government bodies, organizations, and companies in their energy production and consumption patterns to mitigate the environmental impact.

These policies can range from increased investment in renewable energy sources like wind, solar, and hydropower to implementing energy-efficient measures in operations and promoting the use of electric vehicles.

At PBResults, we equip your sales team with the knowledge and skills to understand these emerging trends and translate them into opportunities.

Through our specialized energy sales training, we empower them to anticipate policy shifts and craft compelling sales strategies that resonate with today’s environmentally conscious consumers.

Comparison of Pre and Post-Training Results

Before embarking on an energy sales training journey with PBResults, it’s natural to have hesitations about its effectiveness. After all, it is a significant investment. That’s why we provide a detailed comparison of pre and post-training results to demonstrate the genuine impact of our services.

By the time you’ve completed our comprehensive energy sales training, whether our solar courses online or traditional energy sales training, you’ll see a remarkable transformation.
This transformation isn’t just in numbers and revenue but also in your team’s selling behaviors and confidence in navigating the intricate world of energy sales.

The performance metrics we utilize clearly indicate how our training programs significantly enhance your sales teams’ skills and knowledge.
Our comparative data and analysis show the distinct differences in performance before and after the training. You’ll notice an impressive conversion and deal closure rate increase, indicating more successful sales transactions.
This result is no surprise, given our emphasis on nurturing excellent communication skills, market understanding, and product knowledge throughout our training programs.

Don’t hesitate to seize this opportunity for growth and excellence in the energy industry.

1. Performance Metrics Utilized

At Performance-Based Results, we understand that seeing is believing. That’s why we employ specific performance metrics to evaluate the effectiveness of our energy sales training.
For instance, these metrics may include key performance indicators (KPIs) such as sales revenue, number of deals closed, and successful customer conversions after our solar energy courses or solar installation training.
Such performance metrics provide tangible evidence of the value our sales training offers. They provide concrete verification of the improved selling behaviors we promise to instill in your sales team.
This rigorous approach to performance assessment sets us apart, ensuring our clients see quantifiable results from our training programs.
Ready to experience the increase in sales performance that our training can bring?

2. Comparative Data and Analysis

At PBResults, we strongly believe in the power of data and its role in enhancing and validating our energy sales training methods.
Thus, we emphasize comprehensive comparative data and analysis. We examine and compare various data points before and after our training sessions to precisely understand the impact created.

For instance, we scrutinize the performance metrics, sales volumes, deal closure rates, and customer satisfaction ratings before and after the training.
Understanding the changes in these metrics allows us to identify where our training has had the most significant impact. It helps us refine and improve our methods, ensuring we continually improve our offerings.

We don’t just rely on raw numbers but also seek qualitative feedback to provide a richer, more nuanced understanding. This balanced approach to data and analysis ensures that we can track real progress and equip our clients with effective, proven strategies to accelerate their growth within the energy sector.

3. Impact on Revenue

Effective energy sales training significantly influences your business’s revenue generation potential. Firstly, a well-trained sales team can easily navigate the complexities of the energy sector and successfully close more sales deals, leading to an immediate boost in revenue.
Secondly, a profound understanding of the market dynamics and customer needs enables the team to identify and seize lucrative opportunities.

Moreover, PBResults’ unique approach, centered on advanced questioning and listening skills, equips the sales team to uncover customers’ real needs, which can have a far-reaching impact on your revenue growth.
With the right training, your sales team will be able to sell more and smarter – promoting comprehensive solutions rather than just components, helping to increase the average deal size.

Still, don’t just take our word for it. Post-training comparisons of performance metrics and revenue figures consistently demonstrate the positive impact our training has on a company’s bottom line.

4. Conversion and Deal Closure Rate

Addressing Pain Points in the Electrical & Energy Industry

The energy sector, both traditional and renewable, faces a unique set of challenges. With competition from alternative channels growing, the demand for a comprehensive solution rather than isolated components, and the rapidly changing role of field salespersons in renewable energy, businesses in this sector must adapt their sales strategies.

What Sets PBResults Apart?

PBResults specializes in delivering industry-specific sales training that can help businesses navigate these evolving landscapes. Our Sales Bridge methodology, interactive energy sales training, and ability to leverage diverse changes within the marketplace are just a few elements that differentiate us from our competitors.

The Importance of Energy Sales Training

Why invest in energy sales training? The benefits are manifold. With quality training, your team can acquire comprehensive product knowledge, a deep market understanding, effective communication skills, and the understanding to identify opportunities and build relationships.

Supporting Multiple Operations

At PBResults, we offer sales training specific to various aspects of the energy sector, including traditional energy, renewable energy, sustainable energy, and solar energy sales.

Emerging Trends in the Energy Sector

Keeping pace with emerging trends, such as the expansion of renewable energy, innovative energy storage solutions, adoption of electric vehicles, digitalization, smart grids, and policies promoting energy transition and decentralized energy resources, is crucial for businesses in this industry.

Comparing Pre and Post-Training Results

Our training effectiveness is evident from the improvements in performance metrics, comparative data and analysis, revenue impact, deal closure rate, customer satisfaction, and customer feedback. The growth and expansion in the market after our training sessions further underscore its value.

Frequently Asked Questions

Still, have queries about outsourcing sales training or why PBResults could be your preferred choice? To learn more about our sales bridge approach, contact us!

In essence, PBResults offers a holistic approach to energy sales training, enabling businesses to effectively navigate their industry challenges, stay updated with the trends, improve sales performance, and, ultimately, drive growth.

5. Customer Satisfaction

Providing exceptional service in the energy industry goes beyond merely meeting your customers’ needs; it’s about exceeding their expectations. Business leaders often grapple with lost sales revenue, missed targets, and poor selling performance.
This dissatisfaction not only leads to a diminished bottom line and could also potentially damage your business reputation.

Enter PBResults’ energy sales training. Our comprehensive program equips your sales team with the knowledge and skills to understand customer needs thoroughly and provide solutions that meet and exceed their expectations.
We believe that a satisfied customer is an asset, a reliable source of referrals, and a key player in propelling your company’s growth.

With our advanced sales training, you will witness a significant increase in customer satisfaction as your team becomes more capable of delivering a consultative and solution-oriented approach to sales.
Remember, a product or service does not just win over a satisfied customer, but by the surrounding experience. We strive to turn every customer interaction into a positive experience, foster loyalty and encourage repeat business.

6. Customer Feedback

Customer feedback is a vital aspect of our sales training, serving as a strong indicator of our effectiveness and quality. At PBResults, we value open communication and believe in building feedback channels that offer actionable insights to improve our service.

Our approach to collecting feedback is comprehensive, involving surveys, testimonials, and one-on-one consultations. The feedback we receive shapes our ongoing strategy, helping us to continually fine-tune our programs and deliver maximum value to our clients.

Ultimately, your feedback guides our commitment to excellence and aids in continuously improving our energy sales training, ensuring we remain at the forefront of the industry.
By understanding your experiences and needs, we can better fulfill our mission of enhancing your sales performance.

Your voice matters. Share your thoughts, and let’s work together towards unparalleled sales achievement. Your success is our success.

7. Market Growth and Expansion

The impact of our energy sales training at PBResults is far-reaching, extending far beyond the immediate sales process. Participation in our program leads to significant market growth and expansion for our clients. With our expert guidance, sales teams are better equipped to identify and exploit new market opportunities, increasing their sales numbers and broadening their customer base.

Our approach encourages sales teams to think more broadly and strategically. It’s not just about making more sales; it’s about understanding the market’s full potential and learning to navigate it effectively.
We provide them with the right tools, knowledge, and strategies to open up new pathways to growth.
By improving their abilities to build relationships, understand market trends, and communicate effectively, salespeople can penetrate new markets and achieve growth like never before.
Addressing essential pain points such as competition from alternate channels and the fast-changing role of field salespeople in the renewable energy industry, we help businesses like yours not only survive but thrive.

Contact us

We strongly believe in the power of connection. Building a rapport with you, our potential partner, and understanding your specific needs allow us to tailor-fit our energy sales training to your demands. Therefore, we are eager to open channels of communication.

We’re ready to discuss your needs and create a unique training plan to empower your sales teams, navigate the dynamic energy landscape, and boost your company’s sales performance.

Don’t settle for less – we are the professionals you need.
With an aim to increase sales, motivate teams, and provide viable selling behaviors, we are on a mission to revolutionize your sales process. Our expertise in advanced questioning and listening skills sets us apart and gives you a competitive edge in the energy sales market.

So, don’t hesitate! If you’re interested in our solar energy training, online solar training, or any of our specialized solar courses online, reach out to us today.

We’re waiting to hear from you. We encourage everyone, from presidents and CEOs to sales managers, supervisors, and team leaders, to reach out and learn how our bespoke training programs can boost your bottom line.

Take the leap towards better sales performance. Connect with Performance Based Results today!


National Electrical Distributor


The president of large national electrical distributor wanted to make an investment in his sales force and management teams through a comprehensive training program that stressed continual reinforcement and application.

He also wanted to give managers the skills needed to motivate salespeople to excel even when the economy seems jittery.

PBR Solution

PBR developed a three-month professional sales skills training initiative that included customized sales-rep workshops targeted to sales teams and sales management workshops geared toward sales leaders.

Workshops were conducted at multiple locations and sessions were given in two installments to emphasis reinforcement of learned skills.

The Results

  • Tremendous ROI reported within the first two months after training started.
  • $6 million increase in sales revenue documented.

Why Outsourcing Sales Training Makes Sense

Outsourcing your solar installation training to Performance Based Results (PBR) is a smart and strategic decision that makes sense for several reasons. Primarily, our comprehensive energy sales training is specifically designed to equip your sales representatives with essential skills and techniques proven to enhance their deal-closing effectiveness. Furthermore, our tailored program fosters a disciplined sales approach; the consistent education regimen we offer instills a clear and successful framework your sales team can apply in varying situations. This investment in your team’s professional development not only boosts their confidence and sales but also contributes significantly to employee retention. Employees who feel valued and supported by their employer are more likely to stay with the company, saving on costly hiring and training expenses for new employees. Outsourcing your sales training to PBR is, therefore, a bold step toward nurturing a high-performing, stable, and motivated sales team.

Why Choose Performance Based Results?

Choosing Performance Based Results for your energy sales training offers a wealth of advantages. We’re passionate about helping you accomplish your sales objectives. Unlike other firms that employ a universal approach, we pride ourselves on devising strategies that are distinctive to your company's specific requirements. Our training programs are designed to be interactive and engaging, which ensures that the wisdom shared is absorbed and remembered by your sales team. Furthermore, we incorporate accountability elements into our training, providing a transparent way for you to measure and observe the outcomes of our partnership. What sets us apart is our mastery of advanced questioning and listening skills, the bedrock of effective sales. To learn more about our comprehensive energy sales training programs, we encourage you to contact us today.

How the approach works the sales bridge

Our unique approach, known as the "Sales Bridge," enables your sales representatives to navigate smoothly through all stages of the sales process. When applied to B2B energy sales, this six-step methodology has demonstrated effectiveness in fostering robust relationships between your sales team and your customers. Starting with strategic planning, the Sales Bridge teaches your team how to prepare for initial interaction with prospective clients. It emphasizes the importance of identifying customer needs accurately and promptly, a skill crucial in today's highly competitive energy market with a diverse range of customer requirements and concerns. The next steps involve selling appropriate solutions to the identified needs, closing the deal tactfully, and then ensuring customer loyalty. Each step of this process is meticulously crafted to address the unique challenges in the energy industry, making our energy sales training program a comprehensive tool for your sales team. As a result, this streamlined approach not only equips your team with vital skills but it also instills the confidence they need to face ever-changing energy sector dynamics.

Performance Guarantee

Our clients typically get 7 times their return-on-investment (ROI) – or better!