About Us


"Questions in selling are truth-seeking missiles!”

JERRY ACUFF – sales and marketing author

PERFORMANCE BASED RESULTS has been delivering live customized sales training since 2007. Located in Wilmington, Delaware, we help companies and organizations across the USA and Canada — including corporations in Europe, Asia and Australia. Additionally, to accommodate more reps working from home, virtual training programs are also available.

Through PBR’s Sales Bridge methodology, we teach your people to ask the right questions to discover what customers (really) need. Your reps will build stronger value-based relationships, close more deals, and offer solutions that grow revenue. We transform sales teams from simple “order-takers” to motivated and trusted sales partners.

Play Video


Paul Cherry and Patrick Connor discuss how PBR is different from other sales training companies.


Over 30 years combined sales training and leadership development experience

Paul Cherry

For two decades, sales expert and PBR president PAUL CHERRY has helped over 1,200 businesses and organizations close more deals and be more successful in all major industries. As a recognized thought leader in customer engagement strategies, he has been featured in more than 250 professional publications...

Patrick Connor

As an experienced authority in sales leadership development and building relationships, PATRICK CONNOR acts as PBR’s managing partner. He specializes in B2B sales management coaching and teaching leaders how to motivate their teams. He has worked as a corporate trainer for organizations worldwide...


USA & Canada — Performance Based Results delivers customized virtual and onsite B2B sales training services and performance coaching for sales teams and management at businesses throughout the United States and Canada. We have even delivered training programs in the UK, Europe, United Arab Emirates, Singapore, Australia and New Zealand.

Regional Markets — Delaware, Pennsylvania, New Jersey, Maryland, Washington DC, Virginia, and New York.

Customized by Location — Paul Cherry and Patrick Connor have more than 25 years experience. They have helped companies in all markets and industries. In addition to leveraging company terminology and industry language, we target our solutions to address your specific locational, regional, and even departmental challenges.

Performance Guarantee

Our clients typically get 7 times their return-on-investment (ROI) – or better!