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Performance Based Results

The Sales Bridge

Our 6-Step Customer Relationship Model for B2B Sales Team Training

Learn more about the Sales Bridge Six Steps

The Sales Bridge — A Sales Training Framework

In order to improve team performance and develop more profitable customer relationships, Performance Based Results has created a 6-step sales training model. This effective selling methodology is the framework for all our programs. It provides the structure that will enable your reps to navigate and excel at each phase of the sales process.

Building Relationships by Asking Better Questions

The Sales Bridge serves as a roadmap to pinpoint the strengths and weaknesses of your sales team. Each relationship-building step is rooted in seeking value by asking smart, intuitive questions. Our expert training will help sales reps develop questions that will engage customers, build trust, identify pain, foster solutions, obtain lasting commitment, and of course, close more deals. It’s a training blueprint for sales effectiveness.

A Methodology That Fits All Sales Teams

The exciting aspect of this selling methodology is how it can be customized to target the specific sales training challenges your reps face during each step of the sales process. One company may need to focus on one particular step, while another will choose three steps (or all six). Our model can be adapted and expanded to fit any industry or market. For instance, an organization that specializes in life-saving medical devices in Mississippi will have different training needs than a high-end agricultural equipment dealer in Saskatchewan.

Creating Value-Based Relationships

Our mission is to create a strategic, systematic training approach that will help your sales team seek and qualify opportunities that are mutually beneficial to the sales professional and to the customer. Our Sales Bridge methodology transforms sales reps from “product pushers” to valued partners!

Sales Bridge Six Steps