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COMPANIES WE HAVE WORKED WITH
With today’s B2B agriculture industry — farmers, growers, ag tech companies, livestock handlers, farm machinery manufacturers and dealers, all face a number of challenges and pain-points. This is due to a multitude of inherent risks, including:
That’s why Paul Cherry and Performance Based Results have developed customized agriculture sales training programs that minimize these risks by providing ag sales teams and reps with the skills to sell through these unique obstacles — including how to help their customers gain a competitive edge and be more profitable. Our proven methods deliver agribusiness performance training that guarantees results.
Farmer studying crop data
Tractor equipment dealership
Agrobiotechnologist at work.
WATCH: Paul Cherry talks about PBR’s agriculture sales training.
AgTech is revolutionizing the ag industry — It’s an enormous challenge for sales reps to keep ahead of continually‑changing innovative technologies.
Performance Based Results says…
Utilizing our Sales Bridge model, we help sales professionals construct value-based selling solutions for their agribusiness customers.
PBR’s agricultural sales training demonstrates how asking smart, open-ended questions, combined with active listening, motivates reps to create and maintain long-lasting customer relationships. We guide ag sales teams to:
Government policies, environmental regulations, and public health safety concerns are directly affecting the profits of farmers, ranchers, and all agribusinesses.
Performance Based Results says…
Our expert agriculture sales training takes on the challenges that reps face and demonstrates how to create unique value propositions and solutions that are mutually beneficial (win-win) to both the customer and the salesperson. We help develop the skills to:
Millennial farmers are altering the agri-buyer’s landscape — As Boomer farmers near retirement, their successors are more business-savvy, with a penchant for squeezing greater productivity at lower costs.
Performance Based Results says…
Our ag industry sales programs encourage teams to build contact lists and expand prospecting:
In business, it’s crucial to not only have a vision of where you want to go, but also a plan in place for getting there. The Sales Bridge, an innovative model Paul Cherry developed and PBR utilizes, provides a training plan to address your specific sales challenges. We answer the most pressing questions your company faces everyday, ranging from how to increase profit margins and positive customer interactions to more efficiently and effectively managing a sales force deployed in the field.
Whether you require farm equipment sales training and agribusiness rep coaching or improved motivation, education and organization, our programs are capable of helping your team:
When your goal is to close more sales, our coaching process helps you recognize customers’ needs in order to maximize leads and revenue building opportunities. Our on-site agricultural sales training and leadership program teaches participants how to increase sales and profits, win more customers and grow market share. At the same time, we employ coaching and mentoring to reinforce positive habits and accountability to get and keep your team on the path to success.
Even the most experienced and driven professionals can benefit from personalized agribusiness training from PBR. Our agriculture and farm equipment sales training sessions are high-energy, fun, interactive and focus on creating better communicators, leaders and decision-makers. Whether you’re in need of more effective management techniques or improved lead nurturing and negotiation training, we’re able to build a customized solution that directly addresses the biggest challenges standing in your way.
In order to change sales behaviors, the company turned to Performance Based Results to put together a sales training, coaching and management development program that would focus on changing the sales culture.
To improve the quality of calls made by sales reps, PBR went in-the-field and shadowed sales calls, then conducted pre-planning and post-review coaching sessions. Major emphasis was placed on:
Year One: In the 12 months following initial training:
Year Two:
Bottom line: The company’s sales force was working less hours for greater results. A win-win for everyone.
