Sales Training That Works!

In today’s ever-changing business environment — our Sales Bridge allows sales teams to increase revenue growth and build stronger customer relationships.


The Sales Bridge

Sales Process Model • Customer Relationship Builder • Questions That Sell

The Sales Bridge is our 6-step system to maneuver all phases of the sales process. The Bridge is designed to improve performance by showing sales reps how to ask the right questions to build better, more-profitable B2B customer relationships. Learn about the Sales Bridge.

4 Top Reasons Why Your Company Needs Performance Based Results

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Our president Paul Cherry reviews why PBR is the best option for customized sales training and sales coaching.

We Hear You

By discovering your sales culture, competitive threats, industry pains, opportunities for growth and what you value, PBR sales training delivers a truly customized solution.

Performance Coaching

We work one-on-one with your sales team to help develop new “real-life” selling skills by becoming a partner in your sales call process.


ACCOUNTABILITY — As sales experts, we know what works. With our Sales Bridge, there will be a proven process to document your team’s quantitative results, so it is always possible to monitor sales training ROI.


As part of our sales development training, we work directly with your sales managers to help keep teams motivated, so positive behaviors (developed in training) are implemented well into the future!

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Hear what some of Paul’s colleagues and clients are saying...

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WATCH VIDEO — Take a look and listen to what clients are saying about Paul Cherry’s question-based training.

“Hear what some of Paul’s colleagues and clients are saying…”

JERRY ACUFF – sales & marketing author

“I genuinely felt like I was in the presence of Zig Zigler as you spoke: powerful, passionate, caring and energetic!”

LEONARD COCHRAN – Furloughed Podcast

Performance Guarantee

Our clients typically get 7 times their return-on-investment (ROI) – or better!