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Performance Based Results

Customized Sales Training Programs

Guaranteed to Drive Results!

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sales growth

We only deliver intense, hands-on sales effectiveness training for teams and managers that motivates your organization to – close more sales.

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Best-selling author Paul Cherry is a coach, speaker, and consultant. He specializes in sales effectiveness development, with an emphasis on asking smart, intuitive questions that help “galvanize” successful customer relationships. For the past two decades, he has developed customized sales training programs for more than 1,200 organizations and businesses in a wide array of industries.

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Four Key Reasons Why You Need Performance Based Results

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1. We Listen — By discovering your sales culture, competitive threats, industry pains, opportunities for growth, and what you value, our sales training company delivers a truly customized solution.

2. Performance Coaching — We work one-on-one with your sales team to help develop new “real-life” selling skills by becoming a partner in your sales call process.

3. Accountability — As sales training experts, we know what works. We’ve developed a proven process to document your team’s quantitative results, so it is always possible to monitor your sales training ROI.

4. Reinforcement — As part of our sales development training, we work directly with your sales managers to help keep teams motivated, so positive behaviors, developed in training, are implemented well into the future.

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Watch videoPaul reviews the four key reasons why Performance Based Results is the best option for sales training and coaching.

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Performance Guarantee Our clients typically get 7 times
their return-on-investment (ROI) – or better!

About Us Videos

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Watch videoPaul and Patrick discuss how typical sales training “doesn’t” work and why Performance Based Results is different.

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Watch videoTake a look at some excerpts from some of our on-site sales training workshops

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Watch videoListen to what some of our clients are saying about Performance Based Results programs

We’re Not Kidding About Guaranteed Results

Here’s what some of our PBR clients and training participants have said about the results we helped them achieve with our sales team training.

The team closed a $12 million opportunity because of your training. Now that’s delivering ROI.”
Christina Kachellek Learning Manager,
We’ve experienced over 215% growth since we’ve started with you. We’ve developed a powerful presence in the North American market, thanks to you.” Andrew Firth General Manager,
We documented 24% growth in one year. Plus your efforts led to one of our reps go from $300,000 to $4,100,000 in seven months. Nice job.” Owen Druckenmiller Managing Director,
You understood our business. Your training and support led to helping us increase our market share by 33%. Phenomenal job. Ron Arellano Manager,
United Companies
We documented $6 million in sales revenue that was directly tied to your training, coaching and reinforcement. You exceeded our expectations.” Christina Ide Director of Human Resources,
North Coast Electric
Our sales are up 52% from one year ago. For me personally, I went from $300k to 6 million in 15 months, thanks to you.” Trevor Wyman General Manager,

The Sales Bridge Our 6-Step Model in Sales Process Development

In order to improve team performance and develop more profitable customer relationships, Performance Based Results has created a six-step model for sales process development. This effective selling methodology is the framework for all our programs. It provides the structure that will enable your reps to navigate and excel at each phase of the sales process..

Ready to Increase Your Sales?

We Can Help You

For over two decades we’ve been providing sales training services to help companies like yours to increase their sales. And unlike most sales training companies, our approach is so successful that we are able to guarantee you’ll get results.

Contact us to talk to us about how we can help your company increase sales.

Contact Us now 302-478-4443