Customized B2B Sales Training

COMPANIES WE HAVE WORKED WITH

Targeting Your Team’s Most Vital Sales Challenges

We deliver intense, customized sales training programs that will improve the skills your people crave so they can close more deals.

Through our Sales Bridge model — combined with Paul Cherry’s Questions That Sell methodology — reps learn how to build more profitable relationships by asking the right questions — while carefully listening to discover a customer’s “true” needs — so they can formulate a winning solution.

When you choose Performance Based Results, we will target and pinpoint your sales team’s critical issues and industry pain-points. Our training programs will serve as a positive agent of change that will drive improved revenue growth — now, and well into the future. We guarantee results!

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Paul Cherry and Patrick Connor discuss how PBR is different from other sales training companies.

Onsite & Virtual Workshops

In addition to our preferred onsite (in-person) training, all of our sales training programs can be available as virtual sessions, or a combination of the two. Both delivery options offer the exact same level of service, dedication, and customization you have come to expect from PBR.

The Sales Bridge Model

This effective selling methodology is the framework for all our programs. It helps build team performance and develop more successful B2B customer relationships. The Bridge provides the structure that will enable your reps to navigate and excel at each phase of the selling process.

Sales Performance Coaching

For some companies that we serve, PBR offers sales coaching services for individual sales representatives, management, and sales leaders. We work one-on-one with your sales team during the sales call process, acting as a strategic partner to help develop new “real-life” selling skills.

Performance Guarantee

Our clients typically get 7 times their return-on-investment (ROI) – or better!

Some comments from sales leaders about the results PBR training has helped their teams achieve

Understanding B2B sales: unique challenges and opportunities

Understanding the intricacies of B2B sales is essential for driving business success. This sector offers unique challenges and opportunities that require specialized strategies to navigate and exploit effectively. 

Our B2B sales training programs are designed to help you understand these dynamics, from long sales cycles to building relationships with decision-makers and addressing the complexity of B2B transactions. 

Equip your team with the best B2B sales training and transform these challenges into profitable opportunities. Let us dive deeper into how we can help you achieve this.

Navigating long sales cycles in B2B

The elongated time frame of B2B sales cycles poses complex challenges but also unique opportunities. Understanding and navigating these lengthy cycles can significantly increase your sales outcomes. 

Our B2B sales training programs specialize in developing skills for managing long sales cycles and equipping your team with effective strategies to improve sales stability and predictability. 

From prospecting to closing, we empower your team to maintain momentum, create value in every interaction, and strategically nurture client relationships over time. 

Furthermore, our training emphasizes patience and resilience, which are vital for enduring lengthy cycles. Dive into the next section to learn how we help in building relationships with key decision-makers.

Building relationships with decision-makers

Building relationships with decision-makers is a pivotal aspect of successful B2B sales. In our tailored sales training programs, we impart the necessary skills to effectively connect with CEOs, Presidents, and other key business figures. 

As part of our teaching, we focus on advanced questioning and listening skills, fostering a strong foundation for a consultative approach essential in B2B sales. 

Clients find this approach instrumental in effectively managing complex sales cycles, often taking 30 days to a year to close. 

Through our B2B sales training, we help you cultivate these high-value relationships, outshine competitors, and substantially increase sales performance.

Addressing the complexity of B2B transactions

Navigating the intricacies of B2B transactions is a complex task. The complexity arises from multiple stakeholders, lengthy decision processes, and high-value dealings. 

Therefore, addressing this complexity becomes critical in achieving success in B2B sales. Our expert-led training programs offer proven strategies to manage these complexities. 

We focus on instilling advanced questioning and listening skills based on ‘Questions That Sell,’ a best-seller by our leading expert. 

This unique approach allows our clients to uncover their customer’s needs and present their offerings more effectively. 

 

Consequently, you will gain a competitive edge in handling the B2B transactional challenges and outperform your competitors. With us, you are investing in knowledge that empowers your team to turn complexities into opportunities for success.

Best practices for B2B sales training

In B2B sales, every step toward success is backed by effective strategies and well-practiced skills. 

Best B2B sales training practices are pivotal in driving this success. In the subsequent sections, we will delve into the most effective training methodologies, including role-playing for skill development, ongoing coaching, and fostering a culture of continuous learning. 

As we understand, the realm of B2B sales is complex – but with our expert tips and insights, your team will be well-equipped to navigate it seamlessly. Stay tuned for the enriching journey.

Using role-playing and simulations for skill development

Role-playing and simulations are pivotal in skill development for B2B sales training. The immersive nature of these methods encourages sales team members to practically apply what they’ve learned, fostering a deeper understanding of complex B2B transactions. 

This approach mirrors real-world scenarios, allowing trainees to anticipate customer responses better, handle objections, and refine their sales techniques. 

Sales training for B2B via role-play and simulations increases team confidence, improving overall sales performance. 

Through these hands-on methods, trainees can truly grasp the art of selling to other businesses, thereby ensuring not just their personal growth but the overall prosperity of their organization.

Offering ongoing coaching and mentoring

Offering ongoing coaching and mentoring is a critical component of our B2B sales training programs. This approach doesn’t just equip your team with skills but ensures these skills are reinforced and improved over time. 

Our sales coaches, who bring years of industry experience, provide personalized guidance and feedback, helping your sales team navigate the complex B2B landscape. This continuous guidance fosters adaptability and resilience, both pivotal for sales success. 

Whether your team needs help closing sales, improving performance, or outdoing competitors, our continuous coaching and mentoring can provide the necessary edge for business growth. See how our B2B training programs transform your sales force for the better.

Encouraging continuous learning and adaptability

In today’s fast-paced B2B sales universe, continuous learning and adaptability are key differentiators for success. 

Our training programs encourage a culture of continuous knowledge enhancement, imparting the latest industry insights, sales techniques, and market trends. This bolsters your sales team’s skills and keeps them abreast with the evolving B2B sales landscape. 

We also emphasize adaptability, amongst the most vital attributes for sales professionals. 

By instilling a mindset open to change, we equip your team to swiftly respond to changing market dynamics, customer preferences, or competitive pressures. 

 

After all, a resilient, adaptable sales team is your biggest asset in outsmarting competition and driving sustained business success.

Implementing B2B sales training in your organization

Effective implementation of B2B sales training in your organization can be a game-changer. It can provide a much-needed boost to your sales figures by enhancing your team’s skills and productivity. 

In this section, we will guide you through setting clear sales goals, designing an effective training schedule, and measuring the impact of your training programs. Learn how to incorporate our unique B2B sales training programs into your business model for superior results.

Setting clear sales goals and objectives

Setting clear sales goals and objectives is fundamental in implementing effective B2B sales training in your organization. 

With a precise target in sight, your sales team can focus their efforts and cultivate the necessary skills to achieve these benchmarks. This process helps to align your teams, ensuring everyone is working towards the same objectives. 

Our B2B sales training programs can guide you in setting realistic and attainable goals, enhancing motivation, and improving sales performance. 

Remember, clear objectives can serve as a roadmap to sales success. And we are here to help you navigate! So gear up to elevate your sales game with targeted and impactful training – your path to increased productivity and profits starts here.

Designing a training schedule and plan

Designing a tailored training schedule and plan is critical in B2B sales training. Our approach involves understanding your sales team’s unique needs and challenges to develop a comprehensive and effective plan. 

The schedule minimizes disruptions to daily sales activities while maximizing learning opportunities. It incorporates diverse training methods, advanced questioning and listening skills, and real-world scenarios for practical application. 

Considering the ever-changing business landscape and sales techniques, our training plan is adaptable. 

Whether you’re dealing with lost sales revenue, ineffective performance, or the complexity of B2B transactions, having an organized and strategic training schedule can profoundly improve your sales team’s performance and ultimately lead to business success.

Measuring and tracking the impact of training

Implementing B2B sales training solutions is just the first step. What truly matters is the impact these solutions have on your sales performance. 

Our service allows you to measure and track the effectiveness of your training programs. We help you identify performance indicators such as increased sales, improved closing rates, and heightened productivity. 

This data-driven approach ensures accountability, motivates continuous improvement, and ultimately leads to substantial growth in your sales revenue. 

 

By monitoring the outcomes systematically, you can identify areas for refinement, ensuring your training always aligns with your sales targets. Remember, measuring outcomes isn’t just about numbers; it’s about enabling a more efficient, profitable business.

What Sets Our Training Programs Apart?

In the competitive world of B2B sales, our training programs stand in a league of their own. We offer top-tier B2B sales training programs specifically designed to address your unique challenges and unlock your team’s maximum potential. 

We go beyond conventional methods, leveraging advanced sales questioning and listening tactics inspired by our bestselling book, Questions That Sell. 

Now, let’s delve into why our programs are the perfect solution for boosting your sales performance and driving your business success.

Experienced and Skilled Trainers

Our team of experienced and skilled trainers is one of the strengths that sets our B2B sales coaching services apart. They are experts in advanced questioning and listening skills and bring years of experience in various industries. 

Like our CEO, our trainers are published authors whose works have been recognized in multiple languages worldwide. 

More than just imparting knowledge, they embody the strategies and behaviors that lead to success in sales. They motivate, inspire, and coach sales teams to achieve excellent results, focusing on fostering a consultative, complex multiple contacts approach to sales. 

Trust in our trainers to guide your journey towards improved sales performance, increased profits, and business growth.

Tailored to Meet Your Unique Needs

At PB Results, we truly believe that every client is unique and requires a distinctive approach to their B2B sales challenges. 

That’s why our B2B sales training programs are crafted to meet your organization’s specific needs. We take the time to understand your business, goals, and challenges. 

Drawing from our vast industry experience, we develop a personalized sales training program that will guide you to increased sales, productivity, and profits. 

Our program isn’t one-size-fits-all; instead, it’s tailored to complement your business objectives. 

Enhanced by our expert understanding of advanced sales questioning and listening, our personalized approach sets us apart in sales training. Achieve the business success you desire with us.

Ongoing Support and Development

At PB Results, we firmly believe in the benefits of Ongoing Support and Development in B2B sales training. 

Learning and improving never truly stop in the sales industry – it’s an ongoing journey. Increased profits, motivating your sales team, and closing more deals are continuous objectives.

We understand that after the initial training, questions may arise, and challenges may still present themselves. Hence, we provide ongoing support to your team to ensure they consistently perform at their best and offer development opportunities to enhance their skills further. 

Partnering with us for your sales training needs means receiving support not just now but constantly as we strive for your business success.

Practical and Hands-On Approach

Our B2B sales training program distinguishes itself through its practical and hands-on approach. Our goal is to equip your team with real-world skills, not just theoretical knowledge. The best way to learn is by doing. 

Therefore, our coaching sessions consist of interactive workshops, role-playing exercises, and real-life case studies. 

Our expert trainers focus on teaching practical tactics such as advanced questioning and listening skills, which have proven to be effective in increasing sales and motivating teams. 

 

Invest in our practical, results-oriented B2B sales coaching to gain the competitive edge your business needs. Witness firsthand the transformative power of learning by practice.

Contact us

Feeling overwhelmed by B2B sales challenges? You’re not alone; many companies struggle with complex sales cycles, managing relationships with decision-makers, and handling sophisticated B2B transactions. 

This is where our B2B sales training programs come into play. With a focus on practical, hands-on methods backed by an experienced team of trainers, we guide your team toward their goals. From setting clear sales objectives to measuring the impact of training, we’re there every step of the way. 

For a tailored approach that addresses your unique needs and provides ongoing support, connect with us at www.pbresults.com. Let’s transform your B2B sales performance and outshine your competitors together. Contact us today!

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