Customized Sales Training

Companies we have worked with

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Targeting Your Team’s Most Vital Sales Challenges

We deliver intense, customized sales training programs that will improve the skills your people crave so they can close more deals.

Through our Sales Bridge model — combined with Paul Cherry’s Questions That Sell methodology — reps learn how to build more profitable relationships by asking the right questions — while carefully listening to discover a customer’s “true” needs — so they can formulate a winning solution.

When you choose Performance Based Results, we will target and pinpoint your sales team’s critical issues and industry pain-points. Our training programs will serve as a positive agent of change that will drive improved revenue growth — now, and well into the future. We guarantee results!

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Paul Cherry and Patrick Connor side by side in corporate building

Watch Video Paul Cherry and Patrick Connor discuss how PBR is different from other sales training companies.

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Performance Guarantee

Our clients typically get 7 times their return-on-investment (ROI) – or better!

Client Testimonials

Here’s what some of our industry sales leaders have said about the results we helped their teams achieve

Our sales team is mostly agronomists and we needed training that could really target the issues we were facing. These included commoditization, disrupting grower complacency, and upselling more opportunities. We were thrilled to have PBR give us the tools to grow our sales.” Randy Edwards VP of Sales,
Miller Chemical & Fertilizer
Paul is the best sales training resource I have witnessed. Paul is a gifted presenter who connects with your sales team and provides training that supports creation of emotional connections that drive sales growth. Regardless of your selling style, Paul will help improve your performance through better questions that will drive better sales effectiveness.” Jon Webb Vice President,
Integrated Power Services
100 out of 100 for your delivery today. Thanks so much.

I especially liked the way you got everyone moving around the room, not just sitting – you really do an awesome job keeping us engaged and making the session practical to our real world sales challenges.” Jerry Currie VP Sales,
Hustler Equipment
We have a seasoned, polished, and well educated group. I am amazed how at the feedback we got as a result of your session. We already booked you for our next meeting, which we’ve never done with any speaker before. Thanks for the great job.” Rob Ackley VP Recruiting and Training Operations,
I have worked with many sales professionals throughout my career. In my opinion, Paul Cherry is the "ultimate sales pro," His power-based workshops helped my team develop the ability to uncover the specific needs of our clients. He showed us how to strategically construct and ask intuitive, meaningful questions that ultimately promote our solutions and create value for our customers." Bruce Augustensen Senior Director of Sales,
Avantik US
Paul Cherry and Performance Based Results provided the road map to focus on the right opportunities and leverage our time and sales goals wisely. He helped my sales managers and sales reps acquire the sales tools and skills they need to succeed.” Tim Brown President,
Moor Instruments