Nonprofits Sales Training

Nonprofits + Organizations Sales Training

Organizations we have worked with

VCCA logo
The Economist logo
CLLA logo
AphA logo
IMARK Group logo
ISA logo

Many non-profits struggle when it comes to selling. To ensure successful delivery of mission and sustainability for the future — trade associations, community organizations, and media groups — must develop a specific “sales model” to help team members perform their jobs properly — so they can remain competitive and impactful. New management training is also required to build stronger customer / member / donor / client relationships.

Performance Based Results provides customized Sales Bridge workshops — incorporating the best practices of “for-profit” prospect management — then applies these newly-learned skills to the non-profit world.

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Paul Cherry at software company

Watch: Paul Cherry talks about PBR’s nonprofit sales training.

Client Testimonials

Here’s what some of our Nonprofit and Association leaders have said about the results we helped their teams achieve

Our meeting was a huge success. You are worth every penny and more.” Annette Waggoner Executive Director,
Commercial Collection Agency Association
We got great feedback from your presentation. Thank you for making an impact on our members and giving them take away tools to put into action” Roselle Foley Senior Director of Meetings,
National Association of Chemical Distributors
We had a great turnout at our annual meeting. Thanks for your hard work.” John Buckley Executive Vice President,
Industrial Supply Association
young nonprofit team

Customized Nonprofit Development Sales Training

Success in traditional sales doesn’t always translate to success in nonprofit fundraising. That’s because the tactics used in the corporate world aren’t always appropriate in nonprofit organizations. Tried-and-true closing techniques can actually prevent a sale from happening – and in a mission-centric organization, success can mean the difference between life and death. If your nonprofit is losing market share and you’re not sure why, Performance Based Results can help.

The Sales Bridge

The Sales Bridge is a proprietary model Paul Cherry developed and has perfected during his over 25 years as a sales training expert. The program provides a training plan to target your team’s specific sales challenges.

Our Approach

We’re able to affect real change and ROI for your organization, to solve the most critical pain-points that stand in the way of growing your business. You receive clear and targeted roadmap — providing a sales plan that will guide your company from where it is now to where you want it to be.

executive team at nonprofit

Become a Trusted Partner

Whether your nonprofit, company, or association needs customized, on-site fundraising training or you’re interested in boosting specific skillsets with a one or two-day workshop, Performance Based Results can help. Our workshops include:

Sales Rep Training Workshops

Take advantage of our sales rep training workshops and gain access to the decision-makers who can make an impact on your bottom line. Workshops include:

Sales Management Workshops

Build a healthier sales culture with our sales management training programs that grow relationships between sales managers and sales reps. Workshops we offer include:

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Case Study:

Non-Profit Organization


A non-profit organization was trying to gain access to Fortune 500 companies but its sales team lacked the skills to gain access and sell its resources.

The organization was 12% below its revenue goals while its number one competition was gaining market share.

PBR Solution

Performance Based Results assessed the sales team. They were highly intelligent individuals but lacked:

  • Strategic planning skills.
  • Client prospecting skills.
  • Account management skills.

PBR put together a two-day sales training program coupled with a sales management process that helped leaders maintain the organization’s level of motivation well after the initial training.

The Results

  • Twelve months later, the organization documented $2.4 million of revenue as a direct result of the sales development process.
  • Organization surpassed its revenue objectives by more than 13%.
  • During that same year, the organization secured four contracts with new clients.
  • These new clients led to over $7 million of revenue over the next three years.
  • The organization’s sales team credits PBR training as having a direct impact on their sales success.
guarantee seal

Performance Guarantee

Our clients typically get 7 times their return-on-investment (ROI) – or better!