For over 23 years, sales success expert and author Paul Cherry has helped business-to-business sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, he has been featured in more than 250 publications, including Investor’s Business Daily, Salesforce, Selling Power, Sales & Marketing Management, The Kiplinger Letter, and Inc.
Paul is the founder of Performance Based Results, which delivers intense customized sales workshops, coaching, and leadership programs to companies throughout North America. He has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Paul’s clients typically get 7 times their return-on-investment (ROI) or better.
His top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).
Paul is a graduate of the University of Delaware (BA and MPA). He resides outside of Philadelphia with his wife and two daughters. Mountain biking, whitewater kayaking, and hiking keep him active.
Videos & Podcasts
Watch video — Paul and Patrick discuss how typical sales training “doesn’t” work and why Performance Based Results is different.
Listen to a sample of Paul’s Audio Book
Click the player below to sample a excerpt of Paul Cherry’s audio book presentation: Top Sales Questions for Maximum Results.
Book Paul Cherry as a Keynote Speaker
- National Speakers Association Member
- Global Speakers Federation Member
- Iaccoca Institute at Lehigh University Instructor, Manufacturing Leadership Institute
- University of Phoenix Faculty
- Kiplinger Washington Editors Guest Presenter