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Performance Based Results

Paul Cherry

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For over 23 years, sales success expert and author Paul Cherry has helped business-to-business sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, he has been featured in more than 250 publications, including Investor’s Business Daily, Salesforce, Selling Power, Sales & Marketing Management, The Kiplinger Letter, and Inc.

Paul is the founder of Performance Based Results, which delivers intense customized sales workshops, coaching, and leadership programs to companies throughout North America. He has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Paul’s clients typically get 7 times their return-on-investment (ROI) or better.

His top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).

Paul is a graduate of the University of Delaware (BA and MPA). He resides outside of Philadelphia with his wife and two daughters. Mountain biking, whitewater kayaking, and hiking keep him active.

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Videos & Podcasts

Video thumbnail: Paul Cherry closeup in boardroom

Watch videoTake a look at some excerpts from some of our on-site sales training workshops

Paul Cherry & Patrick Connor in front of sales graph

Watch videoPaul and Patrick discuss how typical sales training “doesn’t” work and why Performance Based Results is different.

Paul Cherry in office

Watch videoPaul reviews the four key reasons why Performance Based Results is the best option for sales training and coaching.

Podcast Thumbnail: Paul Cherry & Will Barron

Watch PodcastB2B sales commentator Will Barron interviews Paul Cherry on an installment of The Salesman.

Podcast Thumbnail: Wes Schaeffer, The Sales Whisperer

Watch PodcastIn this episode of THE SALES PODCAST, Wes Schaeffer, The Sales Whisperer, talks to Paul about “How to Become an Ultimate Sales Pro.”


Listen to a sample of Paul’s Audio Book

Click the player below to sample a excerpt of Paul Cherry’s audio book presentation: Top Sales Questions for Maximum Results.

CD cover: Paul Cherry closeup
Watch or listen to entire audiobook

Book Paul Cherry as a Keynote Speaker

Paul Cherry is available for speaking engagements. You can trust that he will motivate and engage your audience and will work hard to customize a keynote message that will surpass your organization’s needs and requirements. Additionally, with his vast experience as a sales training expert and leadership specialist, Paul has the unique ability to effectively communicate in an engaging manner.

  • National Speakers Association Member
  • Global Speakers Federation Member
  Contact Paul Cherry

Affiliations, Education

  • Iaccoca Institute at Lehigh University Instructor, Manufacturing Leadership Institute
  • University of Phoenix Faculty
  • Kiplinger Washington Editors Guest Presenter
  • University of Delaware BA and MPA
School logos: Iococca Institute, Kiplinger, University of Delaware, University of Phoenix