Customized Sales Training

COMPANIES WE HAVE WORKED WITH

Targeting Your Team’s Most Vital Sales Challenges

We deliver intense, customized sales training programs that will improve the skills your people crave so they can close more deals.

Through our Sales Bridge model — combined with Paul Cherry’s Questions That Sell methodology — reps learn how to build more profitable relationships by asking the right questions — while carefully listening to discover a customer’s “true” needs — so they can formulate a winning solution.

When you choose Performance Based Results, we will target and pinpoint your sales team’s critical issues and industry pain-points. Our training programs will serve as a positive agent of change that will drive improved revenue growth — now, and well into the future. We guarantee results!

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Paul Cherry and Patrick Connor discuss how PBR is different from other sales training companies.

Onsite & Virtual Workshops

In addition to our preferred onsite (in-person) training, all of our sales training programs can be available as virtual sessions, or a combination of the two. Both delivery options offer the exact same level of service, dedication, and customization you have come to expect from PBR.

VIRTUAL TRAINING

The Sales Bridge Model

This effective selling methodology is the framework for all our programs. It helps build team performance and develop more successful B2B customer relationships. The Bridge provides the structure that will enable your reps to navigate and excel at each phase of the selling process.

THE BRIDGE

Sales Performance Coaching

For some companies that we serve, PBR offers sales coaching services for individual sales representatives, management, and sales leaders. We work one-on-one with your sales team during the sales call process, acting as a strategic partner to help develop new “real-life” selling skills.

SALES COACHING

Performance Guarantee

Our clients typically get 7 times their return-on-investment (ROI) – or better!

Some comments from sales leaders about the results PBR training has helped their teams achieve

"The team closed a $12 million opportunity because of your training. Now that’s delivering ROI.”

Christina KachellekLearning Manager, Cigna

"We’ve experienced over 215% growth since we’ve started with you. We’ve developed a powerful presence in the North American market, thanks to you.”

Andrew FirthGeneral Manager, Arrowquip

"We documented 24% growth in one year. Plus your efforts led to one of our reps go from $300,000 to $4,100,000 in seven months. Nice job.”

Owen DruckenmillerManaging Director, Formcraft

"You understood our business. Your training and support led to helping us increase our market share by 33%. Phenomenal job.

Ron ArellanoManager, United Companies

"We documented $6 million in sales revenue that was directly tied to your training, coaching and reinforcement. You exceeded our expectations.”

Christina IdeDirector of Human Resources, North Coast Electric

"Our sales are up 52% from one year ago. For me personally, I went from $300k to 6 million in 15 months, thanks to you.”

Trevor WymanGeneral Manager, Frameco

"As a result of working with PBR, we went from a 25% to a 45% closure rate. Plus our first year with you, our sales went up 68%. Outstanding ROI as a result of working with you.”

Terry MorrisSales Manager, Dawson Tire

"100 out of 100 for your delivery today. Thanks so much.

I especially liked the way you got everyone moving around the room, not just sitting – you really do an awesome job keeping us engaged and making the session practical to our real world sales challenges.”

Jerry CurrieVP Sales, Hustler Equipment

"Your one-day ride-along and participation on the sales call led to the $160,000 order we got. A small price for a great outcome. ”

Ian SymingtonOwner, Bordertown Retail Systems

"We got great feedback from your presentation. Thank you for making an impact on our members and giving them take away tools to put into action”

Roselle FoleySenior Director of Meetings, National Association of Chemical Distributors

"We’ve worked with Paul Cherry for five years. His ideas are thought provoking, and he challenges our team to stretch their comfort zone. Because of Paul, we have a highly professional sales team producing results”

Mark BarthelPresident, Springfield Electric

"We’re over the moon. Our team exceeded their target by 20%. The training gave our team focus and motivation.”

Trevor GreenfieldSales Manager, Rio Nutrition

"Your one-day session challenged our most seasoned team, yet raised the bar for our starters to step up to the plate quickly. Excellent program.”

Derrin HillChief Sales Officer, Imagine Learning

"Highly interactive and engaging. Great job!”

Paul PignoneDirector of Training, DOW Chemical

"We had a great turnout at our annual meeting. Thanks for your hard work.”

John BuckleyExecutive Vice President, Industrial Supply Association

"Paul gave us the key tools to succeed. We’re realizing immediate results.”

Dave MasseyPresident, The Reach Group

"You hit a home run.”

Lori MitchellDirector of Retail Sales, Seiko Optical Products

"Thank you for a great presentation at the National Association of Chemical Distributors and contributing to the overall success of the annual meeting.”

Roger HarrisPresident, Producers Chemicals

"Paul is the best sales training resource I have witnessed. Paul is a gifted presenter who connects with your sales team and provides training that supports creation of emotional connections that drive sales growth. Regardless of your selling style, Paul will help improve your performance through better questions that will drive better sales effectiveness.”

Jon WebbVice President, Integrated Power Services

"Thrilled with how you got the team engaged. Amazing how you got a seasoned group out of their comfort zone and motivated to learn.”

Roger BrooksDirector of Training, Safeguard Business Systems

"Paul, since you came in, we have increased our close rate by 4% and grown our average percentage goal from 85% to 90%. I want to share that and thank you for helping us grow!!!!”

Ram ParimiVP of Sales, Social Tables

"The team loves what you’re doing to help them grow sales. You even have your own emoticon that gets circulated in the office!”

Ed BarrientosInvestor, Brazen

"Our meeting was a huge success. You are worth every penny and more.”

Annette WaggonerExecutive Director, Commercial Collection Agency Association

"Your two-day coaching session led us to close a $500,000 opportunity.”

Shawn PlaterGeneral Manager, Brook Recognition

"We have a seasoned, polished, and well educated group. I am amazed how at the feedback we got as a result of your session. We already booked you for our next meeting, which we’ve never done with any speaker before. Thanks for the great job.”

Rob AckleyVP Recruiting and Training Operations, RuffaloCODY

"You equipped us with the skills to fully engage our customers in order to close more business.”

Richard ParkerPresident, Midwest Medical

"Great job customizing and delivering highly engaging sessions to help our team succeed.”

Chris StrasinskiVP of Sales, Philips Remote Cardiac Service

"You exceeded our expectations.”

David DevenishSales Manager, CDI

"Outstanding session, interactive, fun and practical.”

Kellie DeandreaSales Director, USM/EMCOR