What Do Customers Crave Most?

WILLIAM JAMESThe Father of Modern Psychology, stated that — people don’t just want appreciation, they crave it.

The way to reinforce and solidify a customer relationship is:

Find a way to pay a compliment to your customer.

How? Talk to their peers or counterparts. Google them.

Go into social media and discover instances where your customer may have been recognized:

  • They received an award.
  • They accomplished something.
  • They got a promotion.
  • They were tasked with a new project.
  • They were involved in a new product launch.
  • They are giving back to their community.
  • They are celebrating a job anniversary.

Keep it real

Then reach out to that customer — and give them, A GENUINE COMPLIMENT.

Celebrate! Get excited!

And as a result, you’ll be on the inside track to gain that customer’s attention. You’ll become the ultimate sales pro.

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).