#1 Sales Question to Help Customers Achieve Their Goals

by PAUL CHERRY leave comment February 15, 2013 modified on: July 1, 2018

You need to help customers figure out whether they can reach their goals using the tools they have now. This question can get the ball rolling:

“Where do you see market opportunities to pursue and obstacles to overcome?”

You’ll have provided a valuable service by motivating them to answer that question, no matter what their answer might be.

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

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Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.