3 Key Things to Become an Ultimate Sales Pro

In working with over 1,200 organizations to date, I have discovered to become an ultimate sales professional, you must do the following three key things.

#1 Ask the Right Questions

When we ask the right questions we’re learning, we’re understanding. After all. information is power.

#2 Qualify the Right Opportunities

We’re learning and understanding their:

  • Pain points
  • Frustrations
  • Challenges
  • Goals and Opportunities

#3 Engage the Right People

We need to leverage our existing relationships to gain access to new relationships. Which means we are digging deeper, broader, and higher within our existing accounts to grow that opportunity.

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).