Crazy-Hour Callbacks: Making Contact with High Level Decision Makers
High-Level, Hard-to-Reach Decision Makers
You’re trying to contact that high-level decision maker. That person who really has the influence you are (or should be) looking for, but is so very hard to reach. We’re often told to call off-hours. But I have a better idea.
My suggestion, call Saturday morning, Sunday evening, or some other “crazy hour” that no salesperson would think to call. Chances are, while everyone else is off for the weekend, mowing the lawn, having fun — that high-level, hard-to-reach decision maker is working, planning, strategizing and more. That’s the time to make your move!