3 Ways to Knock Out Competitor Relationships

DATE: Thursday, February 2, 2017
TIME: 11 am EST (8 am PST)
LENGTH: 30 minutes

Register Here

What do you do when a prospect tells you, “We’re satisfied with our existing vendor relationship?” Should you…


  • Nitpick your competitor’s weaknesses?
  • Overwhelm prospects with a laundry list of all your best attributes (in 30 seconds or less)?
  • Beg for an opportunity to just hear you out?
  • Give your prospect such a low-ball price, that they’ll just have to do business with you?


ABSOLUTELY NOT. Your prospect will stop listening to you. Register Now

Existing vendor relationships

The truth is, most prospects are not thrilled with their existing vendor relationships. They’re stuck in a state of complacency and have already tuned you out.

If only there was a way to get your prospects to listen…

We have the answer

First, you must get your foot in the door. Second, learn to shake things up — get prospects out of their status-quo mindsets. And third, motivate prospects to think about the “what ifs” and that things really can be better.

Join sales expert Paul Cherry for an informative web seminar as he shares insight on three practical ideas that can be put into action immediately — knocking out these competitive relationships.

You’ll learn how to:

  • Welcome the response “I’m satisfied with my existing supplier” and transform it into meaningful dialogue.
  • Leverage “change” to open your prospects’ minds and be receptive to your ideas.
  • Create doubt and ambiguity as the reasons why prospects can no longer settle for complacency.
  • Challenge and persuade prospects to refocus on what’s important to them (Newsflash: it’s not going to be their existing supplier relationship — it’s going to be you).

Who should attend?:

  • Owners, Presidents
  • Sales Managers
  • Sales Professionals

Register Here for the free web seminar: 3 Ways to Knock Out Competitor Relationships

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).