How to Connect with a Disconnected Customer

We’ve all faced this challenge on how to connect with a disconnected customer.

Try this tactic the next time you send your prospect a voice-mail:

“I have this idea I want to run by you…”

Note, the trigger word here is IDEA. Why? Because it is intriguing. It engages your customer. Some examples are:

  • An article
  • A case study
  • A problem
    A problem or issue that you solved with a another client, that’s relevant to the needs of the person you are trying to connect with.

Intrigue Equals Value

By generating intrigue, you encourage your prospect to call back – allowing you to share your ideas to add substance and value to the current sales conversation.

That’s exactly what ultimate sales pros do. Create value, in order to reconnect with your customers.

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).