Start by doing your research
How do you initiate a value-added conversation with a prospect? …Do your research.
Go to your favorite search engine, then type in the prospect’s vertical market category followed by the phrase “Trends 2018-2023.” What pops up will be an article or a report.
Now, share it with your prospect by email or in person. This is an effective way to get your prospect’s attention and initiate a meaningful sales conversation. Plus you demonstrate you’re interested in their business. And you’re separating yourself from salespeople who have nothing to talk about but the weather, their weekend, or diving into their sales spiel.
Get on the roadmap to sales success by bringing value to your prospects!
Watch my video.