A sharp salesperson doesn’t take “no” for an answer, but he knows he can’t just strong-arm his way into a sale, either. He’s confident he can use his customized sales training to identify hidden needs and solve problems because he’s done his homework and understands the issues and needs involved. To get his foot in the door, he opts to approach the situation from a fresh new angle.
For example, I had been trying to reach one organization’s VP of Sales for months, to no avail. In a stationery store, I saw notepads made to look just like a $100 bill. I bought them and wrote a note to the VP: “Let’s turn this into real money for you and your sales team!” I crumpled up the “bill,” threw it into an oversized envelope, and mailed it to him. The client got a laugh, and I got his business after a great meeting that really got a good dialogue going. Combining perseverance with inventiveness sparks interest in both you and your business solution.