Killer Question to Determine Customer Goals
The Goals Question
When we ask a customer, “What are your goals?” customers don’t always provide us any real substance or insight into what they are thinking.
Here’s the killer question you want to ask:
How are you going to do that?
There’s a reason we ask this question. In terms of achieving their goals, customers have a game plan, and customers have a thought process.
Are Your Customers Serious?
This question will give you insight on who’s serious and who’s not.
Why is this important? You want to focus your time, effort and energy on the right opportunities. That’s exactly what ultimate sales pros do.