Knowing When to “Walk Away”

When Core Values Don’t Match Up

Is there ever a right time to walk away from a customer and say no?

The answer is YES!

Sometimes we have customers that cost us:

  • Time…
  • Money…
  • Resources…
  • Opportunities…

These factors can drain you of energy and rob you of time. These customer issues start to outweigh your own objectives.

If this continues, to the point where your core values and the values of your customer are no longer aligned — this may be the time to “walk away.”

Valuable Time & Resources

Your time is precious. It’s vital to concentrate on the right opportunities — with customers who truly understand and embrace what you value. By doing so, you will be able to expend resources on tasks and activities that contribute to your goals and your interests.

Sales happen and you are guaranteed to close more business! That’s what ultimate sales pros do.

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).