Making Yourself Customer Number One

It can be a challenge. Our companies will typically raise the bar — asking us to to do more, with LESS resources.

We try to be people-pleasers, whether it’s:

  • Our boss…
  • Our company…
  • Our customers

But there is only one individual we need to please:

The #1 customer we need to please is ourself.

When you think about it, we are all entrepreneurs at heart.

When our employers hit us with those KPIs and performance standards, it’s important to find ways to:

  • Embrace them!
  • Live them!
  • Breathe them!

Ultimately, at the end of the quarter or end of the year, you will be meeting and exceeding these goals.

As a result, you will shine, stand out, and be the best you can truly be!

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).