A salesperson asks me, “I’m so frustrated, how do you create a voicemail that forces my customer to call me back?”
The answer is, you don’t. You can’t force customers to return your sales calls.
The best you can do is appeal to their motives.
Go back to what originally got you engaged with this customer. What was the value they shared with you on why they chose to do business with you? Was it the fact that you:
- Eliminated a risk?
- Made them look good?
- Drove more profitability?
- Made their life easier?
Then, when composing your new “killer” voicemail, apply the one motivation in the message that re-affirms why they did (and still do) business with you in the first place.
You will have a much better chance of “moving the needle” to get your customer to call you back.
P.S. If you never uncovered a motive to begin with — that’s why the customer is not calling you back.