Sales Call Planning – Making Your Customers Feel Special

Too often salespeople struggle to plan their calls.

Here’s a suggestion the next time you want to reconnect with a customer. Say the following…

“I was thinking of you.”

Why? Because you are sure to get a reaction from the customer:

  • “Oh really?”
  • “Why is that?”
  • “What’s going on?”

This forces you to plan ahead and instigate pre-call procedures like:

  1. Reading a feature article.
  2. Speaking to an another industry expert.
  3. Brainstorming with your team.

Your customer is guaranteed to feel special (and important) — and alerts them to the fact that you have their best interests in mind. As a result, you will be bringing real VALUE to the sales conversation.

That’s what ultimate sales pros do!

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).