Sales Call Planning – Making Your Customers Feel Special
Too often salespeople struggle to plan their calls.
Here’s a suggestion the next time you want to reconnect with a customer. Say the following…
“I was thinking of you.”
Why? Because you are sure to get a reaction from the customer:
- “Oh really?”
- “Why is that?”
- “What’s going on?”
This forces you to plan ahead and instigate pre-call procedures like:
- Reading a feature article.
- Speaking to an another industry expert.
- Brainstorming with your team.
Your customer is guaranteed to feel special (and important) — and alerts them to the fact that you have their best interests in mind. As a result, you will be bringing real VALUE to the sales conversation.
That’s what ultimate sales pros do!