Is there a Silver Lining or Another Dark Cloud in 2017?
Will 2016 repeat itself in 2017 for Sales Professionals? Oh no!
If you achieved your sales goals in 2016, congratulations. For others, it’s been a challenging year. According to Kiplinger Washington Editors, GDP for 2016 limped along at 1.4%. Slowing Asia growth and Brexit fears have created weak demand abroad for US-made durable goods.
The year 2016 has been a challenge
The election year has been a distraction, forcing many companies to wait and see who gets elected and assess what the new administration’s agenda will be. Certain sectors have gotten whacked. Oil and gas exploration bottomed out. Agriculture commodity prices dropped which have squeezed margins for many farmers. Brick-and-mortar retail sales have been sluggish with lots of overstocked inventories. Healthcare premium rates have increased from 10% to 25% on average. The stock market reached record highs, but for many investors the returns have been lackluster.
Now that we made it through 2016, what’s in store for you in 2017?
No need to sweat!
The indicators for 2017 are looking good
- US economy ramps up at a 2% growth pace.
- Job growth projections consistently 150k to 200k per month
creating demand for durable goods up 3% to 4% for the year.
- Retail sales rising to 4% with many online retailers experiencing
- 16.8 million automobiles will be sold in 2017, just shy of
2015’s record 17.4 million.
- Initial unemployment claims hit rock bottom – lowest level since 1973.
- Crude oil and natural gas exploration on the rebound
while keeping prices steady.
- Home values appreciating 6%. New construction, up as well.
It’s your job to help your customers
With all the good news pointing to a great year ahead, it’s your job to get your customers out of their funk. Many like to gripe, complain, stall and put off decisions until the better times arrive.
Your job is to engage them — to see, understand, and embrace the idea that better times are here and now. And of course, with your newly-developed solution, to ensure your customers have the success they truly want!
Free downloadable resource for you
So here are the Top 8 Questions to Energize Your Customers in 2017. Pick and choose the ones you want. Tweak the wording so these questions are in your own words, match your personality, and reflect where you are in your current relationship.