Upcoming Webinar: The Ultimate Sales Pro

Upcoming FREE Webinar
11 AM Eastern (8 AM Pacific) • Thursday September 6, 2018
Duration: 45 minutes (plus Q&A)

Most salespeople are motivated by the next yes, the next contract, the next lead. All too often, they are too busy to look beyond the immediate to focus on the larger view –honing the selling skills and knowledge critical for long-term success.

This free webinar is based on Paul Cherry’s new book THE ULTIMATE SALES PRO: What the Best Salespeople Do Differently, which reveals 25 radical, subversive and disruptive ideas and tactics of master B2B salespeople.

“As a salesperson, YOU are the product or service. Everything you do should be aimed at increasing your own value!”

Webinar Benefits

Learn how to move beyond the basics, using strategy and strong relationships to:

  • Cultivate an entrepreneurial mindset and create a boundary‑less career.
  • Differentiate oneself when everyone else is being commoditized.
  • Shorten your sales cycle.
  • Align yourselves with the right people who share and embrace your values.
  • Be your toughest boss. Don’t rely on others to push you – push yourself.
  • Dream big – don’t settle for what’s comfortable.
  • Stop thinking and dawdling about what to do. Do it!
  • And much more.


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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).