Six Questions to Pull Yourself Out of This Market Slump

Asking yourself, “Why’s this happening to me?” is a sure-fire way to stay in a funk.  Better to ask, “Now that this is happening to me, what am I going to do about it?”

Go back to before this crisis happened.  Business was good. After all, customers like trust and turn to you.  But now you’re seeing many of these relationships fall by the wayside.  They’re going out of business, losing jobs, budgets are cut, and they stopped buying.

The next question to ask is, “How am I going to change and plow through these issues?”

And what are you willing to change?  What new markets to pursue?  Where are the new relationships?  What new knowledge will you acquire?  New product lines?

Are you willing to get deeper into your existing relationships? Are you willing to take on an activity a customer can’t or won’t do, but know that customer needs to, if they’re going to survive — with no guarantee that you’ll get business in return?

It’s a new paradigm we’re facing and for those who have the vision and fortitude, new opportunities await.

“You can not predict the future, you can only create it.”
– Peter Drucker

6 Questions to Pull Yourself Out of this Market Slump

  1. Now that I’m in this situation, what am I going to do about it?
  2. How am I going to take action?
  3. Which opportunities and why?
  4. How will I measure progress based on my behavior and not just numbers?
  5. When will I commit to action?
  6. Who will hold me responsible?

Write down your answers and share.  Doing so you’ll hold yourself and others accountable. After all people are relying on you.  And communication is key in the midst of uncertainty.  Going forward you now have gained the clarity and commitment you need to make things happen.

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).