Paul Cherry Blog

Skills to build stronger customer relationships and improve sales team performance.

Motivate Your Sales Team by Creating Competition

New sales lead – Determining your prospect’s needs to gain trust

Value over Price – Sales Questions to Engage Customers

Your Sales Proposition – Shift the Conversation from Price to Value

How Are You? – Three words to avoid when cold calling a new prospect!

Overcoming Price Objections – How to Sell Customers on Value

Finding multiple contact relationships within your client company

Mirroring Your Customer’s Tempo to Build Rapport and Close More Sales!

Maximize Sales by Identifying Your Ideal Clients

Two Tips for Succeeding In Your Sales Career

Shifting Buyers from Price to Value

More Ways to Shorten Your Sales Cycle and Close More Sales

How to Shorten Your Sales Cycle and Close More Sales

Trigger Words that Get Customer Buy-In

8 Simple Rules For Leaving Compelling Voicemail Messages

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).

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