Paul Cherry Blog

Skills to build stronger customer relationships and improve sales team performance.

Disrupting Existing Vendor Relationships

How to Get Customers to Reveal their Budgets

Avoid Getting Boxed into a Corner by Prospects

Value Opening Statements – Establishing Credibility with a Prospect

How Do I Get Prospects Excited about My Products and Services?

How to Avoid the “Check-In” Call

WOW a Prospect in Five Minutes or Less!

How do I find out who the decision maker is in a new organization?

How do I pin down my customer’s time frame, when they claim to not know when they will be able to make a decision?

What do you do when your client tells you he/she needs to think about it?

How do I make a lasting impression?

Trying To Get Foot Back In The Door

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).