Paul Cherry Blog

Skills to build stronger customer relationships and improve sales team performance.

Is Your Manager an Office Quarterback?

Can You Sum Up Your Accomplishments In 6 Words?

Jump-Start Your Staff’s Zest To Do Their Best

Study Shows Employees Crave Meaningful Feedback from Managers

To Delegate Well, Find the Right Person for the Job

Discussing Salary at Job Interviews

How To Untangle The Web Of Distraction At Work

Selling to the C-Suite: Communicate and Articulate Your Potential Value

How Job Seekers Can Ask the Right Questions About the Corporate Culture

Selling to C-Suite Executives, What to Ask and What NOT to Ask!

Pharmaceutical Sales Training: Identifying Buyer Motivations

Selling to Hospital C-suite Executives using Touch Points

Medical Device Sales Training Programs: Creating a Value Proposition

First Contact: Talking with C-Suite Executives

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).