Paul Cherry Blog

Skills to build stronger customer relationships and improve sales team performance.

Top Six Agriculture Sales Trends That Can Affect Your Business

How to Qualify A Sales Opportunity

Quote The Quote To Close More Sales

Distributor Opportunities: | Improving Dealer Relationships

Trigger Words That Engage Rather Than Dismiss Your Prospect

Never Ask These Two Questions To Disrupt Your Competitor Vendor Relationship

What’s Your Biggest Sales Obstacle?

How Will You Respond To A Prospect Who Asks About Price?

3 Ways to Knock Out Competitor Relationships

The Top Five Reasons Why Sales Training Doesn’t Work — and How to Fix It, FAST

Sales skills crisis: why your salespeople need training now

Is there a Silver Lining or Another Dark Cloud in 2017?

Paul Participates In the Mannequin Challenge

Identify the GAP to Propel Sales Team Performance in 2017

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).