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This sales workshop, inspired by the highly-rated bestseller by Paul Cherry, demonstrates to sales teams the process for discovering what customers really want. It’s our foundation program!
JERRY ACUFF – sales and marketing author
The average salesperson’s product knowledge is usually pretty extensive. Unfortunately, that’s not enough. When a sales rep fails to ask the “right” questions — the ones that uncover a customer’s real needs — there’s little chance of closing the deal.
Using our Sales Bridge model, Questions That Sell helps sales teams develop advanced questioning techniques and active listening skills that help sell products and services based on value to the customer, rather than price. This workshop will help sales reps think differently and change the status quo — guaranteeing team success rates well into the future.
