Paul Cherry Blog

Skills to build stronger customer relationships and improve sales team performance.

Leadership Training: Answering Challenging Questions

5 Ways to Prepare Before a Sales Call

Helping Salespeople with Building Business Relationships

Fire Up Sales with Warm-Up Questions

How to Connect When Employees Feel Disconnected

Successful Salespeople Sell with Passion

Sales Prospects: Why Asking the Right Questions will Close More Sales

Ask Questions and Listen to What your Prospect Needs

Behind Every Manager Should Be A Family that Communicates

Three Questions About Accepting a New Position with Your Current Employer

Intrigue Prospects with Perseverance and Fresh Ideas

Gaining Access to Other Decision Makers and Influencers

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Paul Cherry

For over two decades, sales expert and author PAUL CHERRY has helped B2B sales professionals close more deals in all major industries. As a recognized thought leader in customer engagement strategies, Paul Cherry has been featured in more than 250 publications, including Investor’s Business Daily, Selling Power, Inc., Sales & Marketing Management, The Kiplinger Letter, and Salesforce.

Performance Based Results

Paul Cherry is the president of Performance Based Results. PBR delivers intense, customized sales team training programs and sales management coaching to companies throughout North America. Paul has worked with more than 1,200 organizations, including 175 of the Fortune 500, plus more than a thousand entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets. Clients typically get 7 times their return-on-investment (ROI) or better.

Questions That Sell

Paul Cherry’s top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) has been listed on BookAuthority’s “100 Best Sales Books of All Time” and has been published in four languages. He is also the author of Questions That Get Results (Wiley) and The Ultimate Sales Pro (HarperCollins Leadership).